By Dr Peña Manuel
American Mythologies examines 11 myths that shape a part of the storehouse of present-day American mythologies, elucidating the character of latest myths by means of investigating their ideological sub-terrain. Grounded in a semiological procedure, which explores the displacement of knowledge and the transformation of indicators that characterise mythic verbal exchange, this booklet sheds mild at the socio-economic, gendered, nationwide and racial pursuits that lie at the back of myth-making. featuring wealthy case reports from pop culture and public discourse, it demonstrates the style within which those myths, and American mythology generally, advertise the middle values of daily life less than capitalism: rugged individualism, the unfettered correct to amass wealth, some of the best ethical personality of free-enterprise democracy, and its plentiful possibilities for each citizen. through an analogous token, that very same mythology negates the corruption endemic to the capitalist social order, an order that still promotes inescapable classification, racial, and gender inequalities which confine the vast majority of americans to a lifetime of consistent monetary fight. A clean critique of the rules of yankee tradition, American Mythologies will entice people with pursuits in sociology, social and cultural thought, and cultural and media studies.
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Extra info for American Mythologies: Semiological Sketches
American Mythologies: Semiological Sketches by Dr Peña Manuel