Get Advances in National Brand and Private Label Marketing: PDF

By Francisco J. Martínez-López,Juan Carlos Gázquez-Abad,Els Gijsbrecht

This e-book offers the newest study on nationwide model and personal label advertising and marketing, within the type of unique, rigorous and correct contributions from the 2016 nationwide manufacturers and personal Label advertising convention in Barcelona. It covers retailing-related themes, corresponding to model naming and packaging judgements, cost elasticity, positioning, branding, customer habit, fiscal problem, techniques in development, and mature inner most labels.

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Advances in National Brand and Private Label Marketing: Third International Conference, 2016 (Springer Proceedings in Business and Economics) by Francisco J. Martínez-López,Juan Carlos Gázquez-Abad,Els Gijsbrecht


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